Ad Valorem Ratio

With Ad Valorem Ratio, Jean-Charles Massera explores human relationships within a large company. This film gives an overview of individual behaviours in an organisation through its hierarchy. The characters, a manager and two subordinates, face the contradictions between professional life and aspirations for freedom, recklessness and childhood. Perched on the basket of a cherry picker, the woman has a very closed, serious facial expression, while the two men, just as preoccupied, play with an excavator and a plastic lorry.

Ad Valorem Ratio offers a different vision of the business community, a company in which the rhythm of work slows down, a conference call becomes a sensory experience, gender differences disappear and power relationships are deactivated...

This short film of 16 minutes is an immersive sound and body experience, and deals with very real questions about the corporate world and the inter-hierarchical relationships within this milieu.